The “A-A-A” of our customer feedback program (CFP)


  • Our client supplies us daily with transaction and customer details for the previous day.
  • Our operators contact clients using a blend of calls and emails*. Customers are asked for feedback on interactions with our clients and their employees. – Our approach is investigative and with the aim of collecting useful data for our clients. – NO ARTIFICIAL INTELLIGENCE IS USED.
  • Further to this, our clients display a QR code on all client-related documentation (quotations/invoices/job cards, etc.) and product packaging that customers can use to provide feedback. (Complaints or Compliments)
  • All information is captured for analysis.

*This ratio is determined by costs and as agreed with our client.


  • We analyze captured data using an investigative algorithm-based approach, where we scan for specific employees, products, service issues, and more, mentioned in multiple issues.


  • Our reports include a little of the standard nice-to-know data, and a lot of the must-know data. – We also provide tangible recommendations in our reports.

Why is a Customer Feedback Program important?

  • It serves as our client’s internal 24/7 gauge
  • It ensures better communication with customers
  • It allows for better informed decision making, based on real data
  • It builds better relationships with customers
  • It identifies problematic employees, training needs and other issues before it reaches stages where there could be potentially irreparable damages
DTTD Customer Compliments Gateway

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